(Fairfax, VA) - In response to a European advertising campaign disparaging to America, a coalition led by Frontiers of Freedom has sent a letter to SUBWAY President Fred DeLuca asking that he immediately recall trayliners being used in German SUBWAY stores that insult the way Americans look and tout a U.S. movie that bashes a popular American fast food chain.

The trayliner asks "Why are the Amis {Americans} (“Amis” - a derogatory term for Americans) so fat?" and includes a caricature of the Statue of Liberty as an obese woman holding fries and a hamburger.

“This is an outrageous example of poor corporate citizenship and judgment,” states Kerri Houston, Frontiers’ Vice President of Policy and the letter’s author.

The two-page letter states, “As our products are often the face of America and its citizens abroad, American multinationals have an ethical and patriotic responsibility to portray our people and culture in a prideful and honest manner. Your trayliners present our nation in an extraordinarily negative manner....”

Houston questions, “Why is SUBWAY telling Germans that our collective rear ends are too big and our brains too small to realize it – while making a mockery of our most recognizable icon of freedom and fellowship in the process? Debasing American symbols and stirring the pot of anti-American sentiment in Europe just to sell more sandwiches is a new low in corporate behavior.”

The letter also takes aim at American filmmaker Morgan Spurlock, featured on the trayliners, who overate fast food for 30 days to prove that overeating fast food will result in gaining weight. Also mentioned on the trayliner is America-bashing filmmaker Michael Moore, who claims that he was “scared for his life” when going through a McDonald’s drive-through.

"It makes one curious about Mr. Moore's principles," states Houston. "If he was terrified of a Big Mac attack, why didn't he get out of the line? I wonder if he ate what he bought?"

The letter calls on SUBWAY to “display good corporate citizenship and pull the trayliners that ridicule our country from your German stores and distance SUBWAY from hurtful, non-mainstream. anti-American messages ...”



TEXT OF TRAYLINER:

"I love it!" - Rolling Stone Magazine

WHY ARE ALL THE AMERICANS SO FAT?

The New York Filmmaker Morgan Spurlock asked in Michael-Moore-style this profound question and lived on fast food in a self-experiment for 30 days of only products of the largest fast-food chain in the world. Astonishingly [the results]: 25 pounds more around the ribs, alarming liver count and blood count, which would alarm any doctor.

In his top-Satire, which won the prize for best direction in Sundance 2004 for an outstanding film, Spurlock questions the responsibility of affiliated groups and consumers, the large amount of money that the “fast-food-culture” has made and the alternative – to make the heavy-weighted Americans again a healthier population. An ironic blow to the stomach - loaded with a lot of fat and facts about a questionable mega-industry.

Super Size Me - A true fat film by Morgan Spurlock - Now in theaters!

Don’t care what you eat? Then do not allow yourself to miss this exciting and important Film about the dangers of poor nourishment – it will open your eyes!

(Ms. Houston can be reached for media interviews at 703.246.0110)